Carpe Diem Club Coca-Cola’s top secret recipe uncovered?

Alcohol, coriander oil and nutmeg oil are among the ingredients listed in what a radio show claims is the original recipe for Coca-Cola.

A public radio show in the US claims to have uncovered the top secret recipe for Coca-Cola.

Weekly radio show This American Life, based out of Chicago, says they’ve discovered the original recipe, buried quietly in the back pages of the Atlanta Journal-Constitution circa 1979 — a publication dedicated to the birthplace of this caramel-colored soda pop.

According to the recipe chronicled in the Atlanta periodical, the following are key ingredients in Coca-Cola’s top secret mix that give the fizzy drink its distinctive flavor, also known as 7X: alcohol, orange oil, lemon oil, nutmeg oil and coriander oil.

Since its creation in 1886, Coca-Cola has kept its formula a jealously guarded trade secret, spinning elaborate, public relations mythologies about the ingredients and the people who know them.

For example, the only official written copy is supposedly held under lock and key in a US vault; only two people at any given time know the secret formula; and they’re not allowed to take the same plane in the event it crashes and the trade secrets are taken to the grave.

The formula was supposedly first penned to paper by a friend of John Pemberton, the pharmacist who created the beverage 125 years ago. In addition to the secret recipe for Coca-Cola, the pharmacist’s log of handwritten ingredients for tonics and balms was handed down for generations until it found its way into the hands of a columnist who published the formula with what the radio host described as “little fanfare.”

According to the recipe found in the Atlanta periodical, the following are key ingredients to the soft drink’s top secret mix, also known as 7X:

List of ingredients:

Fluid extract of Coca 3 drams USP

Citric acid 3 oz

Caffeine 1oz

Sugar 30

Water 2.5 gal

Lime juice 2 pints 1 qrt

Vanilla 1oz

Caramel 1.5oz or more to colour

7X flavor:

Alcohol 8oz

Orange oil 20 drops

Lemon oil 30 drops

Nutmeg oil 10 drops

Coriander 5 drops

Neroli 10 drops

Cinnamon 10 drops

Since its creation in 1886, Coca-Cola has kept its formula a jealously guarded trade secret, spinning elaborate, public relations mythologies about the ingredients and the people who know them.

Coca-Cola's 'secret ingredient revealed'

An American radio station has allegedly unveiled the recipe for one of Coca-Cola's key secret ingredients.…

Often duplicated but never replicated, the Coca-Cola recipe has been a well-kept secret for years.
Created by medicinal pharmacist John Pemberton in 1886, the exact measures of each ingredient that make up the world-famous soft drink have been closely guarded - until now.
American public radio show Thisamericanlife.org claims to have uncovered a list of ingredients and their exact quantities to mix the perfect Coca-Cola drink.
A photo from the 8th February 1979 editorion of American daily newspaper, The Atlanta Journal-Constitution, shows a person holding open a book with a recipe, which is allegedly an exact copy of Pemberton’s.
The recipe is said to contain the precise amount of all the different oils needed to create Merchandise 7X, Coca-Cola’s secret ingredient.
Even though Merchandise 7X makes up only one percent of the drink’s formula, the key ingredient is believed to give one of the world’s most popular soft drink its unique taste.
The official recipe is allegedly guarded 24-hours a day in a vault in Atlanta, Georgia.


Here is the ‘secret recipe’:

• Fluid extract of Coca 3 drams USP
• Citric acid 3 oz
• Caffeine 1oz
• Sugar 30 (it is unclear from the markings what quantity is required)
• Water 2.5 gal
• Lime juice 2 pints 1 qrt
• Vanilla 1oz
• Caramel 1.5oz or more to colour
• 7X flavour (use 2oz of flavour to 5 gals syrup): secret ingredient
  
• Alcohol 8oz
• Orange oil 20 drops
• Lemon oil 30 drops
• Nutmeg oil 10 drops
• Coriander 5 drops
• Neroli 10 drops
• Cinnamon 10 drops

Coca-Cola : History

History: Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

Trivia:

1) Coke was created as a response to Prohibition in Atlanta in 1886

2) The first sales were at Jacob’s pharmacy in Atlanta

3) When launched Coca-Cola’s two key ingredients were cocaine (benzoylmethyl ecgonine) and caffeine. The cocaine was derived from the coca leaf and the caffeine from kola nut, leading to the name Coca-Cola (the “K” in Kola was replaced with a “C” for marketing purposes)

4) The exact formula of Coca-Cola’s natural flavorings is a trade secret. The original copy of the formula is held in SunTrust Bank’s main vault in Atlanta. Its predecessor, the Trust Company, was the underwriter for the Coca-Cola Company’s initial public offering in 1919.

5) On February 11, 2011 Ira Glass revealed on his PRI radio show, This American Life, that the secret formula to Coca-Cola had been uncovered in a 1979 newspaper. The formula found basically matched the formula found in Pemberton’s diary

6) The famous Coca-Cola logo was created by John Pemberton’s bookkeeper, Frank Mason Robinson, in 1885.  The typeface used is known as Spencerian script,

7) The Shape of the Coke Bottle is believed to be inspired by the Hobble Skirt as shown below:

Coca-Cola's Secret Ingredients Discovered?

According to a story by NPR's This American Life, the 125-year old top-secret Coca-Cola Classic recipe was accidentally leaked in the photo accompanying a 1979 Atlanta newspaper article about the soda giant, but nobody noticed it until now. You're going down, Coke! Well, as soon as this last batch of bathtub gin finishes fermenting. THEN IT IS ON. Same goes for you, Fanta! You think I won't make some bomb-ass tastin' grape soda? I LIVE FOR THAT SHIT!

And while companies like Pepsi have deduced the general ingredients on their own, none have unlocked the "Merchandise 7X flavoring" that gives Coke its unique taste and bubbly burn. "The company has always said, and as far as I know it's true, that at any given time only two people know how to mix the 7X flavoring ingredient," Mark Pendergrast, historian and author of For God, Country and Coke told This American Life. "Those two people never travel on the same plane in case it crashes; it's this carefully passed-on secret ritual and the formula is kept in a bank vault."

The recipe:

Fluid extract of Coca: 3 drams USP
Citric acid: 3 oz
Caffeine: 1 oz
Sugar: 30 (unclear quantity)
Water: 2.5 gal
Lime juice: 2 pints, 1 quart
Vanilla: 1 oz
Caramel: 1.5 oz or more for color

The secret 7X flavor (use 2 oz of flavor to 5 gals syrup):
Alcohol: 8 oz
Orange oil: 20 drops
Lemon oil: 30 drops
Nutmeg oil: 10 drops
Coriander: 5 drops
Neroli: 10 drops
Cinnamon: 10 drops

Alcohol, huh? No wonder I like it so much. Of course, I'd like it even more if half the can was bourbon. Which, at least the way I drink them, actually are. You think I can't pour Maker's Mark into a Coke can? Oh I can pour Maker's into a Coke can. It's called a steady hand funnel. Remember: where there's a will (and drinlkling problem), there's a way. Plus a long history of drunk in publics. OCCIFER NOOOO!