You know the energy drink market has gotten big when Coca-Cola enters the picture. They've introduced their own mega energy-inducing beverage known as Full Throttle. It comes in a midnight-black can with an intense demon/brimstone-like logo; certainly a far cry from the neutral, family-friendly logo of Coke.
I guess it was just a matter of time before Coca-Cola got into the energy drink sector. It's booming and the time is now to capitalize on it.
I consider the Full Throttle energy drink to be a hybrid of Monster and Red Bull. It's serving size (16 oz.) and logo is eerily similar to Monster, while the flavor and ingredients are basically the same as Red Bull.
The advantage it has over most other energy drinks is the fact that it comes from Coca-Cola. That means you'll be able to purchase the Full Throttle energy drink in many locations you wouldn't find any other brands like Red Bull, SoBe, or Monster. A perfect example would be vending machines all across the country.
Currently, Full Throttle has 7.8% of the energy drink market. I wouldn't be surprised to see that number increase substantially in the near future. A company like Coca-Cola is just too influential to remain minor players in this area.
Full Throttle Energy Drink Ingredients and Nutrition Facts:
Carbonated water, high fructose corn syrup and/or sucrose, citric acid, taurine, natural and artificial flavors, sodium citrate, sodium benzoate (to protect taste), ginseng extract, caffeine, carnitine fumarate, maltodextrin, niacinamide (vitamin B3), yellow 5, pyridoxine hydrochloride (vitamin B6), guarana extract, cyanocobalamin (vitamin B12).
Serving size 8fl oz; servings per container 2; calories 100; total fat 0g; sodium 70mg; total carbs 28g; sugars 29g; protein 0g; niacin 205; vitamin b6 20%; vitamin B12 10%
No comments:
Post a Comment